- Built and maintained Power BI dashboards to monitor business performance, customer activity and platform usage.
- Used SQL and PostgreSQL to extract, join and aggregate data for recurring reports and ad hoc analysis.
- Developed ETL workflows to consolidate application, billing and CRM data, processing API and JSON data and automating preparation with Python and pandas.
- Cleaned and validated data through deduplication, missing-value handling, standardisation and reconciliation; investigated reporting discrepencies.
- Analysed onboarding funnels, custom cohorts, feature adoption and engagement, including usage before and after product releases.
- Tracked subscription revenue, active tag usage, customer retention and churn to support commercial decisions.
- Analysed onboarding funnels, customer cohorts, feature adoption and engagement, including usage before and after product releases.
- Worked with product, sales and customer support stakeholders to define KPIs, respond to data requests and present findings and recommendations.
- Documented data sources, metric definitions and transformation logic; maintained SQL queries and analysis scripts using Git.